Key Strategies to Capture the Public Procurement Market with Excellent Procurement Patents

Pine IP Firm

February 13, 2025

The domestic public procurement market is a massive market estimated to exceed 160 trillion won annually, involving central government, local governments, and public institutions.
especially Excellent Procurement Patentor if you are designated as an excellent product (Excellent Procurement) by the Public Procurement Service based on technical and quality certification, you will have a golden opportunity to supply public institutions through private contracts without separate competitive bidding.

Below, Excellent Procurement PatentBased on intellectual property rights and certifications, we will provide an in-depth guide on the process of being designated as an excellent product by the Public Procurement Service, as well as practical strategies for entering the public procurement market through these guidelines.

1. What is the Public Procurement Service's Excellent Product (Excellent Procurement) system?

Key Strategies to Capture the Public Procurement Market with Excellent Procurement Patents

1) Overview of the System and Legal Basis

Public Procurement Service Excellent Product SystemSection: Select products from small and medium-sized enterprises and venture companies with excellent technology and quality, and Public procurement marketThis is a system that supports demand institutions (public institutions) in making it easy to purchase.
Legal Basis
- Article 26 of the Act on Procurement Services (Designation of Excellent Procurement Goods)
- Article 30 of the Enforcement Decree of the same Act
- 『Regulations on Designation and Management of Excellent Procurement Goods』 (Public Procurement Service Notice)
Target Audience: Goods and software produced by small and medium-sized enterprises or early-stage mid-sized enterprises
Key Features
- The Public Procurement Service's credible Quality and Technology Reviewmust pass through
- Third-Party Unit Price Contract, lump sum contract and other public institutions can easily contract
- The designated validity period is 3 years(Extension possible for an additional 3 years)

2) Why is it important for small and venture companies to enter the public market?

The annual size of the public procurement market 160 trillion won It is a massive market (including the central government, local governments, and public institutions).
Usually, competitive bidding You have to go through the procedures, Designated as an excellent productIf you receive it, Private contracts without separate competitioncan be delivered The entry barrier is greatly lowered..
Therefore, the excellent product system is for small and medium-sized enterprises Stable public sales channelsSecuring these advantages has established itself as a key channel for simultaneously achieving technology development and sales expansion.

2. Criteria for Selecting Excellent Products and the Role of Excellent Procurement Patents

1) Key Requirements (Applied Technology & Quality Definition)

To be designated as an excellent product by the Public Procurement Service, one must meet one of the following requirements: one or moremust be met.

Products that have received or applied NEP (New Product) certification
NET (New Technology) Certified Products
Intellectual Property Rights such as Patents and Utility ModelsProducts with
(For software) Copyright registration and GS (Good Software) certification etc.

Additionally, Objectively provenCapable Quality Statement(certificates, test reports, evaluation reports, etc.) must be attached.

2) Representative Types of Certifications and Patents

NEP (New Product Certification): Managed by the Ministry of Trade, Industry and Energy, granted when newly developed or improved products are recognized for performance above a certain level.
NET (New Technology Certification): New technology certified by the competent minister (e.g., Ministry of Trade, Industry and Energy, Ministry of Environment, Ministry of Land, Infrastructure and Transport, etc.)
Patents and Utility Models: Intellectual property rights registered with the Korean Intellectual Property Office (however, applications can be made within a certain period after registration)
GS (Good Software): A system for evaluating software quality, certified by designated testing institutions such as the Korea Information and Communication Technology Association (TTA)

3) Applicable Technology & Quality Documentation: Requirement Comparison

Applied Technology			Quality Statement
Types and jurisdictions of applicable technologies		Submission of Quality Assurance Materials	Quality Statement
New Product (NEP) or New Product (NEP) Included Products	NEP (Ministry of Trade, Industry and Energy)	omittable	Performance Certification (Ministry of SMEs and Startups) GR Certification (Korea Institute of Technology and Standards) GS Certification (Korea Information and Communication Technology Association, Korea Testing Laboratory, Korea Testing & Testing Institute of Electrical & Electronics, Dong-Eui University Industry-Academic Cooperation Foundation, Korea Testing & Research Institute of Chemical Convergence), software limited Environmental Mark (Korea Environmental Industry & Technology Institute) High-Efficiency Energy Equipment Certification (Korea Energy Management Corporation) K-Mark (Korea Industrial Technology Testing Laboratory) Quality Assurance Procurement Items (Public Procurement Service) Reliability Certification (Ministry of Trade, Industry and Energy) ※ If there are special circumstances recognized that prevent submission of quality verification data, the quality verification data specified in Article 3, Paragraph 5 of the "Regulations on Designation and Management of Excellent Procurement Goods" ICT Convergence Quality Certified Product (Korea Information and Communication Technology Association)
New Technology (NET) Applied Products	In accordance with the Act on the Promotion of Industrial Technology Innovation and other relevant regulations, the competent minister (Including those delegated by the competent minister) certified new technologies (such as NET)	Subjects for Submission of Quality Assurance Materials
Patents · Utility Model Applied Products	Only for domestic patents (Korean Intellectual Property Office)	Subjects for Submission of Quality Assurance Materials
GS Certified Products Registered with Copyright (Software)	Korea Information and Communication Technology Association Korea Testing Laboratory Korea Testing & Electrical & Electronics Testing & Research Institute Dong-Eui University Industry-Academic Cooperation Foundation Korea Testing & Research Institute of Chemical Convergence	omittable
Research and Development Projects Technology Development Success Products	Research and Development Project Promotion Agency and Public Procurement Service	omittable
Innovative Products	The Public Procurement Service Commissioner purchased and the demonstration results were deemed successful.	omittable

3. Excellent Product Selection Procedure

The process for designating excellent products by the Public Procurement Service is largely Application → First Screening → Second Screening → Designation and ContractIt will proceed as such.

Procedure Steps	Main Events and Explanations	Precautions
(1) Application	- Nara Marketplace (National Comprehensive Electronic Procurement)Register for competitive bidding eligibility - Apply to the Public Procurement Service for designation as an excellent product during the designated announcement period - Support for document preparation and procedure guidance through related organizations such as the Government Procurement Excellent Products Association	- Be sure to check the announcement period and prepare all required documents (applicable technology, quality assurance materials, etc.) without omission - Applications can only be made after registering for competitive bidding on the Korea ON-line E-Procurement System
(2) First Round Screening (Technical Deliberation Committee)	- External experts (university professors, patent examiners, patent attorneys, etc., 5~10 people)In the council composed of Comprehensive evaluation of product technology, innovation, and marketability - Passing requires an average score of 70 or higher in the evaluation results - Creditworthiness score (additional points)This had a major impact on the success or failure	- In addition to technical and quality excellence on paper, the requirements for credit points (venture/innovatiy, export performance, awards, etc.) are checked in advance - Materials from the Technical Review Committee (product introductions, certification/patent proof, etc.) must be thoroughly prepared.
(3) Second Round Screening (On-site inspection and comprehensive review)	- On-site inspection: Quality control personnel from the Public Procurement Service, local procurement offices, and the Government Procurement Excellent Products Association, etc. Visiting production sites to check quality control and production systems - Comprehensive Review: The Public Procurement Service's New Technology Service Review Committee conducts a comprehensive review of public procurement suitability and contractual issues. - The contract review council decides whether to designate the final excellent product	- Preparation for on-site inspection: Systematic preparation of quality management certifications such as ISO 9001 and production process manuals - Since there may be Q&A during evaluation, materials related to core functions and performance are organized in advance - If contractual risks are found by the Contract Review Council, the designation may be postponed or not approved
(4) Designation and Contract	- Issuance of Excellent Product Designation Certificate in the Name of the Commissioner of the Public Procurement Service - Signing a third-party unit price contract (or lump sum contract) in accordance with the National Contract Act - Registered on the Nara Marketplace shopping mall, allowing public institutions to easily purchase without separate bidding - Basic designation validity period of 3 years (up to 3 additional years can be extended)	- Setting the unit price (price) is important when signing a three-party unit price contract - Regularly updating product information (photos, descriptions, prices, etc.) on the Nara Marketplace shopping mall Encouraging Public Institutions to Purchase - Necessary to prepare for re-designation or extension reviews before expiration

4. Benefits for Companies

(1) Easing barriers to entry into the public procurement market & enabling private contracts

When public institutions purchase goods, they usually competitive bidding Do you have to go through the procedure? Outstanding products are exceptionally contracted by private contract.This is possible (no amount limit).
Simplified application and delivery proceduresallowing small and medium-sized enterprises to easily enter the public market

(2) Priority purchase by public institutions, sales expansion effect

The Public Procurement Service List of Excellent Productsis shared with each public institution, Priority PurchaseRecommended
From the perspective of public institutions, they choose products that have already completed performance verification, Increasing demand Multiple cases of → sales surges

(3) Government-certified brand value & private market ripple effects

The title of "Public Procurement Service Excellent Product" Government-certified quality assuranceThis means → enhancing corporate brand trust
Public Delivery Performance = Private Market Operations and Overseas Exports Strong references to poetry

(4) Additional support (marketing, exhibitions, overseas procurement linkage, etc.)

Hosted by the Public Procurement Service and the Ministry of SMEs and Startups Exhibition & Fair Excellent Products Hall Opportunities to Participate
Promotion of Public Procurement Service publications and catalogs, G-PASS Companies Support for overseas procurement market entry upon selection, etc.

5. The Importance of Credibility Scores

1) Credibility Evaluation Structure

In the first round of judging Technology and Quality Evaluationwith Creditworthiness bonus pointsSum up 70 points or higherYou have to pass the exam.
However, judges often assumed a score of about 3 points (the maximum for credibility) when assigning technical and quality scores.

If you don't prepare any rookie scores at all,, and in actual evaluation, a score of 70 points A close callThere are many cases where students are rejected because of this.

2) Changed bonus points for 2024 (reduction of additional points for ventures and Innobiz, exclusion from KS general certification, etc.)

Bonus Points Item	Bonus Points (Maximum)	Key Recognition Requirements	Key Changes in 2024
Export Performance	1 point	- Exports above a certain standard in the past 5 years - G-PASS companies (excluding C grade) are also recognized	Maintain existing items. 1 extra point for meeting export value criteria
Technology and Quality Certification	1 point	- Q Mark, disaster safety products, renewable energy KS certification, excellent invention products, etc. Holding at least one	General KS certification and design registration changed to exclude additional points
Technology Development Policy	1 point	- Selected for joint development by public institutions and small and medium-sized enterprises - Customer-designated technology development products, etc.	Maintain existing items. Some detailed requirements may change
Startup and Innovative Companies	Up to 1 point	- Venture companies, Innobiz (each 0.5 points) - Early-stage startup (3 years or less, 1 point) - Management Innovation Small and Medium Enterprise (0.5 points)	Venture and InnoBiz points decreased by 1 point → 0.5 points
Social Responsibility (ESG)	1 point	- Women-owned businesses, disabled businesses, social enterprises, Green technology certification, carbon-neutrality-related projects, etc.	Maintain existing items. Items for outstanding employment companies (youth, people with disabilities, etc.) have been deleted
Companies with Merit in Procurement Work	Up to 1 point	- Commendation from the Commissioner of the Public Procurement Service within the last 3 years (0.5 points per case, maximum 1 point)	Same (no change)

3) Strategies for Preparing for Credibility

Venture & Innobiz Since the chance to score 1 point has decreased, Export Performance, Commendation from the Commissioner of the Public Procurement Service, Successful joint technology development among public institutions and other ways to secure additional points.
Early-stage startups (under 3 years) can earn up to 1 point, so make full use of this position.

6. Strategy for 100% Utilization of Excellent Products

(1) Preliminary Preparation (Technical Certification, Quality Verification, Documentation)

Patents and Utility Models: Compliance with registration date (within 7 years/3 years)
NEP·NET: Apply within the certification validity period
Software (GS Certification): Copyright registration & certificate required
Accredited testing laboratory performance test results, Quality Management System CertificationPreparation (such as ISO 9001)

(2) Application and Document Preparation Guidelines & Checklist

Checklist items	Description	Notes
Technical Documentation	Patent registration certificate, NEP certificate, NET certificate, etc.	Be sure to check the validity period (e.g., 7 years after registration) Original scanned copy attached
Quality Statement	Test reports, quality certificates, performance evaluation reports, etc.	Missing documents means rejection in the first round of screening Accurately state the name of the certification body and institution
New Credit Entry	Export Performance Certificate (International Trade Association), Venture Confirmation Certificate, G-PASS company certificates, certificates of recognition, etc.	Overlapping point requirements can be checked (e.g., venture + female-owned business) Clearly prepare supporting documents
Technology & Product Introduction	Main product features, special advantages, comparative advantages, Value of Public Procurement Application, etc.	Rather than writing in a lengthy way, focus on key points with impact. Recommended Use of Graphs and Image Materials
On-site Inspection Preparation	Production process, quality control system, after-sales service system	Preparation of manual for staff during on-site inspections Prepare Q&A documents for technical questions
Other References	Company introduction (corporate history, financial status), previous delivery records, Customer satisfaction, after-sales service cases, etc.	Helpful as reference materials during the second round of screening Recommendation letters from partner and demand organizations may also have a point bonus effect

(3) Response at each evaluation stage (technical review, on-site inspection, Q&A)

Technical Review (1st round)
- Limited time Key Pointsto appeal
- Similar Competing Products Compared to our unique products, Patent and Technical Distinctiveness Highlight
- Items that maximize credit points Prepared in advance
On-site inspection (2nd round)
- Factory and research site tidying upand, Quality DocumentationSystematic Implementation (ISO 9001, KC Certification, etc.)
- When a question comes in Transparent and sincereAnswer appropriately (suggest supplementary plans for anything unfamiliar)

(4) Post-certification marketing & post-certification management

Nara Marketplace Shopping Mall After registration, → product details, pricing, and promotional images Regular updates
Target Public Institution Marketing: Places needed by education offices, local governments, public enterprises, etc. Catalog of Excellent Products Shipping, On-site Consultation
Participation in Fairs and Exhibitions: Booth dedicated to excellent products used at events hosted by the Public Procurement Service and Ministry of SMEs and Startups
Quality Maintenance: Received positive reviews even during re-designation or extension through post-delivery after-sales service and user satisfaction management

7. Tips from Pine IP Firm

(1) Patents, Utility Models, NEP·NET Acquisition Strategy

Patents: If the product differentiation point is clear, consider 'method patents' or 'component patents'
Utility model: Although the application and registration process is shorter, the application and registration procedures are simpler and can be applied more quickly than patents
NEP·NET: Most effective when utilizing R&D deliverables, considering the time required to obtain certification
Managing Registration Timing: Applications for excellent products are accepted Within 3~7 years after patent or utility model registrationSo check the schedule

(2) Customized consulting for credit scoring items

Venture Company, Innobiz: Reduced to 0.5 points, but other items (export performance, awards, etc.) and parallelthen a total of 3 points is possible.
Early-stage startups (less than 3 years old): If you have no experience designating excellent products, you get 1 point; if you miss →, it's a shame to get a strong bonus
Export Performance: Issuance of documents from the Korea International Trade Association and Korea Customs Service, and additional points through G-PASS registration are also possible
ESG (Green Technology & Carbon Neutrality): Recent procurement policies Eco-friendly·Carbon Reductionand can lead to additional points, so prepare in advance

(3) 2024 Regulation Amendments + Long-Term Measures

KS (General), Design Registration cannot be awarded points → other certifications are required (such as renewable energy KS certification, disaster safety products, Q mark, etc.)
Deletion of Bonus Points for Excellent Employment Companies → Job creationrather than ESG, carbon neutrality, export performance Strategic shift toward
long-term Government Procurement PolicyThis Eco-friendly and innovative technology Since the trend is strengthening around the center, Green Technology Certificationor Overseas export capabilitiesHaving these qualities gives you an advantage in the evaluation of excellent products.

8. Conclusion & Inquiry Information

The designation of excellent products by the Public Procurement Service is an institutional mechanism that allows the government to "recognize superior technology and quality," Public Market Sales ChannelsRapidly expanding golden opportunityThat's it.

especially 2024From then on, Credit bonus point structurecompared to the previous year, It became more demanding,, KS Certification (General) · Design Registrationand are excluded from this bonus point count, Venture & Innobiz The bonus points have also been reduced. Therefore, strategically in advance Patents· NEP·NET and so on. Applied Technologysecured it, Export performance, awards, ESG Certification and so on. Creditworthiness SectionIt is essential to complement them.

Pine IP Firm Excellent Procurement Goods (Procurement Excellence) We have numerous cases of audit participation and various corporate advisory cases.

Patents, Utility Models, Design, Trademarks and other intellectual property rights Application & Registration
Technical and Quality Statement Materials Preparation and On-site inspection Preparation Measures
Credibility Evaluation Maximizing bonus points Practical Consulting
After designation Marketing and AftercareTotal support up to

Pine IP Firm provides comprehensive support for various companies, including excellent procurement patents, NEP·NET, quality verification document preparation, consulting on credibility evaluation scoring options, and on-site due diligence response strategies.